Source: Enterprise Strategy Group Research Report, Navigating the Evolving AI Infrastructure Landscape, September 2023.

As AI continues its meteoric rise into business and IT environments, organizations are rapidly assembling or accelerating strategies to support AI technologies across every applicable area. Unlike niche technologies that impact only certain processes or personnel, AI has wide-ranging potential to transform entire businesses, IT environments, and associated teams. In turn, AI strategies must be multi-pronged efforts that properly align business objectives with AI initiatives and expectations, which requires thorough participation from stakeholders across the organization. The underlying infrastructure and other supportive elements must be fully capable of supporting that tandem strategy.

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• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

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The post Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024 appeared first on Enterprise Strategy Group.

• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

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If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post EMEA Tech Buyers Media Consumption Habits in 2024 appeared first on Enterprise Strategy Group.

• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post APAC Tech Buyers Media Consumption Habits in 2024 appeared first on Enterprise Strategy Group.

5 insights you can learn from this report:

• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post Cybersecurity Buyers’ Media Consumption Preferences in 2024 appeared first on Enterprise Strategy Group.

1. Broad technology initiatives that are more important this year
2. How technology budgets will be spent
3. Technology investment plans by tech market for 2024

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The post 2024 Technology Spending Intentions in North America appeared first on Enterprise Strategy Group.

1. Broad technology initiatives that are more important this year
2. How technology budgets will be spent
3. Technology investment plans by tech market for 2024

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If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post 2024 Technology Spending Intentions in EMEA appeared first on Enterprise Strategy Group.

1. Broad technology initiatives that are more important this year
2. How technology budgets will be spent
3. Technology investment plans by tech market for 2024

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If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post 2024 Technology Spending Intentions in APAC appeared first on Enterprise Strategy Group.

Source: Enterprise Strategy Group Research Report, Incident Response Strategies in the Spotlight, February 2024.

Ransomware, business email compromise, and other attacks are increasingly evading cybersecurity defenses, causing IT and cybersecurity teams to further invest in incident response (IR) readiness. As such, incident response can no longer be viewed as an event-driven action but must be operationalized and become a core strategy within security operations. As security and line-of-business teams react to this new reality, new incident response strategies are needed for most.

Few have the internal resources and capacity to handle this key function on their own, requiring many to leverage a service-based approach. While managed security service providers and managed detection and response service providers have become commonplace, a deeper partnership is needed to enable real-time IR services capable of mitigating damage from successful attacks. Cybersecurity leaders need to better understand the differentiation of IR services as a standalone offering versus those included in a broader set of service offerings to make more informed decisions.

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The post Communication and Collaboration Spending Trends appeared first on Enterprise Strategy Group.

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The post End-user Computing Spending Trends appeared first on Enterprise Strategy Group.

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The post The Emergence of Cyber-recovery Over Traditional Disaster Recovery appeared first on Enterprise Strategy Group.