Custom Research
Data-driven insights to inform specific business decisions and GTM strategies for emerging markets, corporate strategy, product direction, marketing campaigns, competitive positioning, and customer satisfaction.
Reliable, Data-driven Insights
Enterprise Strategy Group’s custom research projects deliver critical buyer insights to address your specific needs related to strategy development, better informed product roadmaps, ideal routes to market, differentiated messaging and positioning, content development, and more.
Foundation for Content Creation
Use findings from Enterprise Strategy Group’s custom research projects to develop engaging thought leadership and demand generation campaign assets, such as white papers, infographics, eBooks, webinars, animated videos, maturity models, interactive self-assessment tools, and more.
Benefits to Your Business
Fully bespoke research projects
All Enterprise Strategy Group custom research projects are tailored to your specific needs and requirements, and they include a detailed report of key findings as well as the study’s complete data set.
Variety of research methodologies
Enterprise Strategy Group’s available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling, and economic modeling across global or regional technology buyers responsible for purchases in your market segment.
Research data & deliverable exclusivity
Enterprise Strategy Group custom research clients retain exclusive rights to all research data and other project deliverables, allowing you to use and share the data and associated content projects as needed.
Featured Resource
Video
5 Reasons Why Research-based Content Should Be Part of Your Demand-gen Playbook
Enterprise Strategy Group’s Senior Vice President, Research & Strategy John McKnight discusses why using survey-based research data for content marketing should be a part of any tech marketer’s demand-generation playbook.