Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

Download Now
Focus-Summit-2024-Resource-Tile_v3
Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

Register Today
IntentMail-AI-Resource-Tile
Video

Intent Data

Break Through with Real Personalization: Priority Engine’s IntentMail AI
SolarWinds-Resources-Tile
Case Study

ABM

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 
PMV-Series-Building-Pipeline-Resource-Tile_v2
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners
MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
Intent data adoption
Blog Post

Intent Data

Four Secrets to Harness the Power of Intent Data
Partner marketers
Blog Post

Partner Marketing

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook
webinar_day-of-resource
White Paper/E-Book

Content

Build a Better Webinar: Day-of Execution
TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg
Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
high-quality content
Blog Post

Content

Factors to Consider when Selecting Lead Gen Campaign Content
lead gen content
Blog Post

Content

How to Align Lead Gen Content and Messaging to Target Personas
TTGT_HungryforGenAI_Resource.png
Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
How_Infinidat_Drove_Pipeline_Through_Third-Party_Validation-RESOURCE-PLAY.jpg
Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
TTGT_Last-Mile-Personalization-Intent-Insights-and-Sales-Outreach-Replay-RESOURCE-PLAY.jpg
Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg
White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
BetterToolkit-RESOURCE.jpg
White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Lead gen content mix
Blog Post

Content

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
Content for lead gen
Blog Post

Content

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing
Webinars/Events

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners
Webinars/Events

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
SparkingABM-Res.png
White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
TTGT_Using_Data_to_Get_B2B_Sellers_Back_on_Track-Resources-Tile.png
Infographic

Intent Data

Using Data to Get B2B Sellers Back on Track
TTGT_Partner_Marketing_Services_Brief_Resource
Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
Email CTAs
Blog Post

Content

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 
Email subject lines
Blog Post

Content

Formulating Eye-Catching Subject Lines
ESG_What-is-Great-Content_Resource-Tile
Webinars/Events

Content

What is Great Content for Buyers and Why’s it So Hard?
Scaling-Growth-Limited-Marketing-Resources_Resource-Tile_v1
Webinars/Events

Content

Scaling Growth with Limited Marketing Resources
Essential-Metrics-for-Successful-ABM-Res
Webinars/Events

ABM

Essential Metrics For Successful ABM
Mapping-B2B-Content-Each-Stage-of-Sales-Funnel-Resource-Tile (1)
Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
Much-More-Than-Webinar-Platform-Resource-Tile_v1
Video

Content

BrightTALK: Much More Than a Webinar Platform 
Generative-AI-Opportunities-and-Implications-for-Partner-Marketing-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
Webinar_Brand-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Developing Your Brand
72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res
Webinars/Events

Content

72X ROI: How Radware Works Webinar Magic to Generate More Demand
Forrester-London-2023-rsc-img
Event

EMEA

Come See Us at Forrester’s B2B Summit EMEA
17x-the-Competition-Resource-Tile
Webinars/Events

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
3-Data-Driven-Tips-Love-Your-Emails_Resource-Tile.jpg
Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
ESG-Overview-Video-2023-Resource-Tile_v2
Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
Scale_Venture_Partners_Res
Webinars/Events

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
Research-Report_Beyond-the-GenAI-Hype—Real-World-Investments-RESOURCE.jpg
Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
Integrating-Workflows-Resource-Icons-384×320
Product Sheet

Intent Data

Fueling Your Data Workflows with TechTarget’s Audience and Intent
TTGT_The_Future_Of_B2B_Content​-Resource.jpg
Research/Analysis

Content

The Future Of B2B Content​
NettingDeeper_Resource
White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
TTGT_Three-Data-Driven-Ways-Inbox_Resource-Tile.jpg
Infographic

Intent Data

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox
HamsterWheel-RESOURCE.jpg
White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
ESG-A-Better-Way-to-Bring-Buying-Teams-Together-Res
White Paper/E-Book

ABM

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers
Channel marketing
Blog Post

Channel

3 Areas of Improvement to Drive Channel Marketing Success
TTGT_Reaching-Beyond-Lead-Revenue-Resource
Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Sales-and-marketing-can-thrive_Resource-Tile
Video

Intent Data

How Sales and Marketing Can Thrive on Real Purchase Intent
B2BSMX-2023_Resource-Tile
Event

Intent Data

Come see us at B2BSMX
convert.jpg
Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
Priority-Engine-BrightTALK-Collateral_Resource-Tile
Product Sheet

Intent Data

TechTarget + BrightTALK: Access the Largest Source of Qualified B2B Buyers
Priority-Engine-HQLs-Collateral_Resource-Tile
Product Sheet

Intent Data

Priority Engine™ + High-Quality Leads
PE-Overview-Video-2023_Resource-Tile_v1
Video

Intent Data

Priority Engine: Unlock Your Most Relevant Audience for More Revenue
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine: Find the Accounts That Matter and the Contacts That Convert
Accelerate ABM with Priority Engine PE July 2023
Video

ABM

Accelerate ABM with Priority Engine™
TTGT_Engines-of-Alignment-Replay-RESOURCE
Webinars/Events

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
TTGT_HGInsights-Targets-to-Triumphs-RESOURCE
Webinars/Events

ABM

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE
Infographic

EMEA

Changing IT Budgets and Spending in Europe
Contact Sales
Contact Sales
Conversion Pixel