Strategy & GTM Expertise

Challenge: To deliver better results, businesses must get a better understanding of their markets and buyers.

Quality data. Expert analysis. practical insights.

The most successful companies use a detailed understanding of market opportunities and customer needs to evolve their go-to-market strategies and out-maneuver competition.

To get (and stay) there, they rely on quality data, expert analysis and actionable insights about their markets, their buyers and their business. They leverage these resources to inform:

Product development
Buyer personas
Positioning and messaging
Targeting and brand-category elevation
Content creation and delivery
Multiple enablement needs within sales and partners

Tech market research and buyer data analysis should provide prescriptive, actionable guidance

Ongoing insights from the GTM experts at TechTarget and Enterprise Strategy Group™, TechTarget’s integrated strategy, research, advisory and validation division, help tech vendors develop better strategies for winning against competitors, clearly articulating how their solution will solve buyers’ problems, improving tactical execution and delivering better business outcomes.

For more than two decades, TechTarget editorial content has been delivering the information enterprise tech buyers need to make smarter purchase decisions. This gives us a uniquely precise view into buyers’ digital research activity and specifics regarding their buy-cycle content consumption. We know which people and teams are involved in a buyer’s journey and the content that engages them.

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Over 20 years as a leading independent analyst firm for technology vendors

TechTarget’s Enterprise Strategy Group has built a unique team of market experts with hands-on experience in technology organizations. This insider perspective gives them a clear understanding of the challenges their clients must address and informs the demand-side research studies they conduct to identify market trends, competitive dynamics and buyer triggers critical to tech businesses. Clients seek their support across their GTMs—from strategy and product development to competitive insights and content creation—because of the quality, actionability and range of services Enterprise Strategy Group provides.

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