To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. But for many, this steep rise hasn’t been coupled with a focus on the success of these teams. SDRs are suffering. They’re spending too much time on the wrong tasks and poorly supported on the right ones.
This e-book, The Frightening Realities of Your SDR Program … and What to Do About Them, explores recent research to highlight key failures and how to go about solving them.
You’ll learn how to increase SDR productivity through:
- Improved support for targeting, list building and list prioritization.
- Adjustments in how SDRs are measured to better align their efforts to business goals.
- A more focused approach to managing and enabling the SDR practice.
