Partner/Channel
ServiceNow | Business Applications
Ashley Eikenberry
Director, Partner Marketing, Global Partners & Channel“When our partners run a joint TechTarget campaign with ServiceNow, they get more than just leads and downloads – they get valuable insights into who is actively researching relevant solutions. Working with TechTarget has helped us grow impacted pipeline by 30%+.”
“[With Priority Engine] we’re using the intent data to find out who’s interested and who the right contacts are. On top of that, we’re providing our partners with content that specifically speaks to the interest of that customer, and it’s co-branded for the partner.”
Partner/Channel
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Marketing, ABM
“This is the first time we’ve actually had a video crew in our booth. It’s been a wonderful experience to be able to have all of our content captured, to talk with our Subject Matter Experts and hear directly from them, and to amplify that type of awareness of Hitachi Vantara.”
Marketing
“Our opportunities from TechTarget have a 2.4x larger average deal size than opportunities we’ve acquired from other sources. I’m thrilled with the success of our integrated TechTarget program.”
Marketing
SolarWinds | Data Center & Virtualization
Mary Beth Labuda
Head of Digital Technology and Performance Marketing“One reason we partner with TechTarget is because it is a digital watering hole. We know that our buyers are hanging out [on TechTarget sites], we know that the buying centers are there and [as a result] we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
ABM, Marketing
“We’re seeing a 36x ROI on our investment with TechTarget. TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
ABM, Marketing
“BrightTALK sends customizable emails on our behalf, so you can ensure they are representative of our company in the webinar thank you and follow-up communications. It makes it easy.”
Marketing
“I like collaborating with TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Marketing, Sales
“Through our intent data and our partnership with TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Marketing, Sales
“In partnering with TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Marketing, Sales
“We use TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
Marketing, ABM
