In many ways, 2023 was a year of reckoning for virtual care. From sky-high funding and clinical promises verging on hyperbole to bankruptcy filings and an ongoing patient preference for in-person care, virtual care stakeholders had to concede to some hard truths. Still, the appetite for virtual care is alive and well, making it the stakeholders’ responsibility to assess and optimize the adoption and use of virtual care in the year ahead. So how can you, as a marketer, use these market trends to power up your demand generation campaigns in the healthcare vertical?
This e-book from Xtelligent Media Senior Editor, Anuja Vaidya, reviews in-depth the virtual care trends for 2024, including Patient Care, Healthcare Consumerism, Regulatory Enforcement, and Policy & Reimbursement.
