Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA
partner demand generation
Blog Post

Partner Marketing

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline
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Webinars/Events

Partner Marketing

Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Blog Post

Partner Marketing

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024
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Blog Post

Partner Marketing

Five Demand Generation Best Practices to Help You Build Partner Pipeline
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Case Study

Partner Marketing

How ServiceNow Drives Customer Expansion at Scale Through Partners
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Webinars/Events

Partner Marketing

How 8×8 Leverages Intent Data to Fuel Joint Campaigns
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Webinars/Events

Partner Marketing

Discussion Series: Partner Marketing Visionaries
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White Paper/E-Book

Partner Marketing

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners
Partner marketers
Blog Post

Partner Marketing

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook
Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
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Webinars/Events

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
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Webinars/Events

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
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Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing
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Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan
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Blog Post

Partner Marketing

The Art & Science of Building Messaging
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
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Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
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Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
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Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries™ Summit 2023
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
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Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
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Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
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Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
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Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
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Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success
partner marketing impact
Blog Post

Partner Marketing

3 Ways to Build Partner Marketing Impact
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
partner marketing
Blog Post

Partner Marketing

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 2: Nine Critical Insights for Partner Marketing in 2021
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 1: A New Era for Alliances
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