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Strategy & GTM Expertise

Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Strategy Services Content Services Demand Services Channel Marketing Partner Marketing Visionaries Community More About Partner Marketing

Marketing with and through Partners: The Power of Co-Marketing
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Products

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Digital Advertising

Data-Driven Display Custom & Native Web Sites BrightTALK Summits Digital Advertising

Demand Gen & ABM

Priority Engine Lead Generation Custom Content BrightTALK Portfolio Contact Data Services Xtelligent Healthcare Marketing Solutions Demand Gen & ABM

Sales Enablement

Sales-Quality Leads Priority Engine Custom Content Sales Enablement

Strategic Services

Research, Advisory & Consulting Custom Research & Consulting Strategic Buyer Insights BrightTALK Studios Video Production Strategic Services

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

More About Strategy & GTM Expertise

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

More About ABM/ABX

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

More About Tech Marketing

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

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Strategy Services

Expert guidance to inform joint GTM strategy and messaging
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Marketing with and through Partners: The Power of Co-Marketing
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Content Services

Compelling joint content for every stage of the buyer’s journey
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Developing and Activating Your Content Strategy With and Through Partners
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Demand Services

Access and influence active buyers to drive partner pipeline
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Guiding the IT Buying Journey: Strategies for Partner Marketing
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Channel Marketing

Recruit and enable channel partners to grow your ecosystem
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
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Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
Download the E-book
Products

Products

Digital Advertising

Demand Gen & ABM

Sales Enablement

Strategic Services

View Our Products

Digital Advertising

Data-Driven Display

Custom & Native Web Sites

BrightTALK Summits

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Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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BrightTALK Summits

Online sponsorable enterprise tech Summits, keynoted by leading industry experts
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Webinar Series for ABM: An 8-Step Planning Framework
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Demand Gen & ABM

Priority Engine

Lead Generation

Custom Content

BrightTALK Portfolio

Contact Data Services

Xtelligent Healthcare Marketing Solutions

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Portfolio

From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
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Build a Better Webinar: Creating a Promotion Plan
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Xtelligent Healthcare Marketing Solutions

11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

View Our Products

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
Learn More

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
Watch the Video

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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
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Customers
Resources
- Resource Library
- Blog
Company
Product Demo

Resources
Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

Webinars/Events
Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

Analyst Insights for GTM Actions

Part of a Series from TechTarget and Enterprise Strategy Group™ exploring how tech marketers can turn observations from research findings into actions they can take in their business.

Explore the Series

Featuring

Doug Cahill

Senior Vice President, Analyst Services, Enterprise Strategy Group

Mike Leone

Principal Analyst, Enterprise Strategy Group

Latest sales & marketing thinking

See All Resources

White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights

Blog Post

Content

Five Top Technology Investment Drivers for 2024

Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions

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