“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]
You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
