Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
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White Paper/E-Book

Content

A Guide to Writing Great B2B Email Copy
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
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Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
email copy
Blog Post

Content

Crafting Engaging Email Copy: Do’s and Don’ts
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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
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Research/Analysis

Content

The Future Of B2B Content​
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Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
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Webinars/Events

Intent Data

Real Impact from Intent Data in 2023
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White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
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Video

APAC

Lead Engagement Best Practices to Maximize Conversion
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
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Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
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Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
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Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
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Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
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Webinar

Intent Data

Empowering Sales Through Intent Data
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
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Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
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Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Blog Post

Marketing

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech
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