Email marketing is a classic marketing tactic that can work one minute and fail the next. It’s fickle because tech buyers are always changing, and so, to truly capture the attention of buyers, B2B marketers must always be evolving their email strategies.
In this guide, we brought together our learnings on the fundamentals of email copy writing to help you improve response rates and the impact of email marketing on your overall demand gen strategy. We’ll cover how to write effective subject lines, email body copy, call-to-actions, guidance on email design best practices and much more.
