Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Video

APAC

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes
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White Paper/E-Book

Content

A Guide to Writing Great B2B Email Copy
Technology Investment Drivers
Blog Post

Content

Five Top Technology Investment Drivers for 2024
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
ROI-Summit_EMEA_Resource-1
Event

EMEA

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies, 22 May 2024 in London
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
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White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
ESG-Fuel-Your-GTM-Resource-Tile
Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
Quartet performing on stage in theater
Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
Diverse buying team
Blog Post

Content

The Value of Independent Third-Party Content
Editorial-video-rsc-img
Video

Content

Content That Attracts Buyers. Data to Connect Them to You.
email copy
Blog Post

Content

Crafting Engaging Email Copy: Do’s and Don’ts
Amplify-RESOURCE
White Paper/E-Book

Content

Amplifying Your Webinar with Social Media
webinar_day-of-resource
White Paper/E-Book

Content

Build a Better Webinar: Day-of Execution
high-quality content
Blog Post

Content

Factors to Consider when Selecting Lead Gen Campaign Content
lead gen content
Blog Post

Content

How to Align Lead Gen Content and Messaging to Target Personas
Lead gen content mix
Blog Post

Content

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
Content for lead gen
Blog Post

Content

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Email CTAs
Blog Post

Content

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 
Email subject lines
Blog Post

Content

Formulating Eye-Catching Subject Lines
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Webinars/Events

Content

What is Great Content for Buyers and Why’s it So Hard?
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Webinars/Events

Content

Scaling Growth with Limited Marketing Resources
Much-More-Than-Webinar-Platform-Resource-Tile_v1
Video

Content

BrightTALK: Much More Than a Webinar Platform 
Webinar_Brand-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Developing Your Brand
72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res
Webinars/Events

Content

72X ROI: How Radware Works Webinar Magic to Generate More Demand
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Webinars/Events

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Research/Analysis

Content

The Future Of B2B Content​
NettingDeeper_Resource
White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
Build_a_Better_Webinar-Creating_a_Promotion_Plan-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Creating a Promotion Plan
Webinar-Series-for-ABM-An-8-Step-Planning-Framework-RESOURCE
White Paper/E-Book

Content

Webinar Series for ABM: An 8-Step Planning Framework
Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
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White Paper/E-Book

Content

Build a Better Webinar: Recruiting & Prepping Speakers
ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource
White Paper/E-Book

Content

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content
Employing-Your-Content_Infographic-Resource-Tile
Infographic

EMEA

Employing Your Content as a Digital Sales Rep
Build-a-Better-Webinar-Planning-Content-Res
White Paper/E-Book

Content

Build a Better Webinar: Planning Content
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY
Webinar

Content

Marketing Fails and Fixes: Content for Lead Generation
Maximizing-Marketing-ROI_Resource-Tile_v1
Webinar

Content

Maximizing Marketing ROI with Derivative Content
Tailoring-Your-Content-Plan_Resource-Tile
White Paper/E-Book

Content

Tailoring Your Content Plan to Meet Buyers’ Needs
Using_Data_to_Create_Effective_B2B_Content_Infographic_Resource
Infographic

Content

Using Data to Create Effective B2B Content
Rev-Up-Your-Webinar -Lead-Engine-Res
White Paper/E-Book

Content

Rev Up Your Webinar Lead Engine
whymostpublisherscantdeliverprecisionintentdata
Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
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Webinar

Content

Webinar: How to Create Authentic B2B Webinar Content
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Infographic

Content

Using Data to Take the Guesswork Out of Content Planning
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Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
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Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
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White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
You-versus-Your-Buyer-Video-Resource-Tile
Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
ESG-Content-Marketing-Res
White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
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White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
Contact Sales
Contact Sales
Conversion Pixel