March 21, 2024
Shalen Lowell Senior Content Marketing Manager
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]
February 20, 2024
Alicia Borchardt Marketing Programs Manager
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]
February 13, 2024
Lauren Moss Marketing Program Manager
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]
January 5, 2024
Annie Coyne Marketing Associate Copywriter
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]
August 31, 2022
Fiona O'Connor Senior Content Marketing Manager
Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]
July 21, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
July 14, 2022
Fiona O'Connor Senior Content Marketing Manager
Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]
July 6, 2022
Fiona O'Connor Senior Content Marketing Manager
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]
June 28, 2022
Fiona O'Connor Senior Content Marketing Manager
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
March 8, 2019
Arden Port SVP, Human Resources
“Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they’re doing it. That’s purpose. And that’s the key […]
