February 28, 2024
Emily Falconer Marketing Program Manager
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]
February 20, 2024
Alicia Borchardt Marketing Programs Manager
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]
April 28, 2023
Fiona O'Connor Senior Content Marketing Manager
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]
August 26, 2022
Sasha Mezer Enterprise Account Director
This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales […]
August 1, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
July 21, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
July 14, 2022
Fiona O'Connor Senior Content Marketing Manager
Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]
July 6, 2022
Fiona O'Connor Senior Content Marketing Manager
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]
July 5, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
June 28, 2022
Fiona O'Connor Senior Content Marketing Manager
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
