March 18, 2024
Anita Covelli Director of Partner Marketing
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]
February 28, 2024
Emily Falconer Marketing Program Manager
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]
February 20, 2024
Alicia Borchardt Marketing Programs Manager
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]
December 1, 2023
James Landry Marketing Program Manager
Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […]
July 11, 2023
John Steinert CMO
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
May 23, 2023
Alicia Borchardt Marketing Programs Manager
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
February 27, 2023
Fiona O'Connor Senior Content Marketing Manager
Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]
January 27, 2023
John Steinert CMO
Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]
December 15, 2022
Adam Davis Sr. Director, Brand Solutions
When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]
