March 18, 2024
Anita Covelli Director of Partner Marketing
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]
February 26, 2024
Anita Covelli Director of Partner Marketing
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]
November 30, 2023
Anita Covelli Director of Partner Marketing
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]
November 20, 2023
Anita Covelli Director of Partner Marketing
During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]
November 2, 2023
Anita Covelli Director of Partner Marketing
As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]
